Your customers are searching in their own language, often from another country, long before they get in touch. We get your site found by them, in Google and in AI answers, without rebuilding what you already have.
People can't choose you if they can't find you. Most of the reasons they can't find you are simple ones.
The site was built once, a few years ago, by someone who has since moved on, and nobody has touched it since. The Google listing says one thing, the website says another, the Facebook page says a third. The pages that should be pulling in enquiries were never structured to rank for anything in particular.
It may also have been built around local Thai search. But your enquiries don't come from someone walking past in the street, searching in Thai. They come from someone in London or Sydney or Berlin, planning a trip or a move. Or from someone already living in Thailand, searching in their own language. A site built for the wrong audience is harder to spot than a site with no SEO at all, because it looks like the work was done.
There is also a newer problem. People increasingly ask ChatGPT, Perplexity or Google's AI for a recommendation before they reach a page of results, and those tools answer with specific business names. Whether they name yours depends on information most websites don't give them. Ask one of them now to recommend a business like yours in your city. You will know within a minute whether you are on the list.
Getting you ranking in Google for the terms your customers actually type. Technical repairs, on page work, and the structural foundations that ranking depends on.
Getting your business recognised and named by AI systems like ChatGPT, Perplexity and Google's AI when someone asks them for a recommendation. It covers everything that helps an AI system understand your business well enough to describe it correctly and put it forward.
We don't build websites. We make the one you already have work.
We make it clear what your business is, who it serves, and where. Google and AI systems cannot recommend a business they cannot identify.
We repair the technical and on page foundations, so that both Google and an AI writing a one line summary of your business can read the information correctly.
Listings, reviews, mentions on other sites, and the same details about you everywhere your business appears. Google and AI systems check other sources before they recommend anyone.
You start appearing. In Google's results, and in the answers people get before they reach Google.
The first two phases are repairs. The last two build up over time, which is why this is measured in months.
Service areas. We work with businesses anywhere in Thailand. Bangkok, Phuket, Chiang Mai, Pattaya, Hua Hin, Koh Samui: the work is the same and all of it is done remotely.
Everything starts with knowing where your site actually stands. The report grades your technical SEO and your AEO readiness, lists every problem in order of what it's costing you, and explains in plain terms what fixing it would involve. It's a one off, and you're free to act on it yourself.
If you want us to do the work, that's monthly, with a six month minimum, because that's how long it takes to show results.
SoiRank is the Thailand practice of 1418, a UK digital agency that has spent over sixteen years getting businesses found online.
We didn't pick Thailand at random. The focus comes from ten years living and working there, which is where the understanding of this particular audience comes from.
We started on AI search early. UK clients were losing traffic to AI Overviews and we had to work out why. What we learned doing that is what SoiRank is built on.
No. SoiRank works on the site you already have. If yours genuinely needs rebuilding we'll tell you, and 1418 can quote for it separately. What we won't do is sell you a new site to avoid the harder work on the one you've got.
SEO gets you ranking in Google's results. AEO gets you named when someone asks ChatGPT, Perplexity or Google's AI for a recommendation. They overlap, but they are different jobs, and a site can do perfectly well at one while being invisible in the other. You may also see AEO called GEO, or Generative Engine Optimisation. The industry has not settled on one name for it.
That's exactly the problem we exist to fix. A site can be optimised for local Thai search intent when the real audience is searching in a different language, often from a different country. We build the strategy around who your customers actually are.
Yes. If a meaningful share of your enquiries come from one country, a proper presence in that language usually outperforms anything we could do to your English pages. That's a separate piece of work and we'll tell you honestly whether the volume justifies it.
Your site's technical SEO and its AEO readiness, with every issue ranked by impact and a plain explanation of what fixing it involves. It's generated by our own tool, built specifically for this, and the AEO half is the part that decides whether an AI system understands your business well enough to recommend it. It's yours to act on however you like, including taking it to someone else.
No. The report is a one off and it's yours whatever you do next. If you want us to carry out the work it recommends, that's a monthly arrangement with a six month minimum, quoted separately. Scope depends entirely on what the report found, so there's no standard package. We ask for six months because that's how long this work takes to show results: structure has to be repaired and then left alone long enough for Google to settle on it, and trust is built up slowly rather than switched on. If we think your site doesn't need us, we'd rather say so at the report stage.
Technical fixes can show up in weeks. Ranking and citation improvements typically take three to six months, depending on how competitive your market is and what state the site is in. Anyone promising faster is guessing.
Yes, for implementation. The report itself needs nothing from you but the website address.
The UK, after ten years living and working in Thailand. Search work is remote wherever it's done, so your location doesn't change what we can do. And the markets most of your customers search from are the ones we've spent sixteen years working in.
Find out what's holding your site back, in order of what it's costing you. If you want us to fix it, we will tell you honestly what that would take.
Get in touchTell us what you need and we'll recommend the best next step.
Email us at info@soirank.com. To get a useful first response straight away, include:
We aim to respond within one working day.