Direct answer
Write your address the way Google asks for it, then check where the pin actually lands. In Thailand the address and the pin cause more trouble than verification does. A pin that sits a few streets away, or an address written three different ways, can send customers to the wrong place and leave Google unsure which business it’s looking at.
Why Thai addresses cause trouble
Most address systems were built around a street name and a number. Thai addresses often aren’t. A lane, called a soi, can have a number, a name, or both. The same soi can be written in several ways, in Thai script or English, with the main road first or last. Many buildings have no useful street number at all, and people find them by building name instead.
That’s easy for a local to read and hard for a map to match. Google may find a close address rather than the exact one, and put your pin in the wrong spot.
The five minute check
Do this on your phone, because that’s how most of your customers will see it.
- Search for your business name in Google Maps and look at where the pin sits.
- Tap directions from somewhere nearby and see where it tries to take you.
- Search for your address exactly as it’s written on your website. Does it land on the same spot?
- Compare the address on your Google profile with your website, your Facebook page and any listing sites. Is it written the same way in each? Our listings check covers this in more detail.
- Ask someone who has never been there to find you using only the map.
If any step goes wrong, that’s the thing to fix.
How to fix it
Fix the pin first. Google’s own guidance says that if it can’t find your address, or the address has no street number, you can place the pin on the map yourself. Zoom in until you can see the actual building, and place it on the entrance people use rather than the middle of the plot.
Use your official address, written one way. The address on your website’s contact page should be your official business address. Copy it exactly everywhere else, including your Google profile, your Facebook page and any listings. If your website shows a different version, fix the website first. When every place carries the same text, there is nothing for Google to reconcile.
Keep to the official address. Google asks for the official address in the address field. Directions like “behind the market” or “next to the temple” belong in your description or on your website. Check Google’s current address guidelines if your area has no reliable street address, because the rules for that case are different.
Check the name too. Use the name on your sign. Google doesn’t allow the same name repeated in two scripts, so don’t add the Thai version after the English one in the name field. If your sign shows both, check Google’s current rules before you decide what goes in the name.
What about verification?
In my experience, verification has been the routine part. The slow part has been getting the location right. The method Google offers you can change, so follow what your own profile shows you rather than a guide written for someone else’s business.
Common questions
My soi has two names. Which one do I use? Use the one in your official address, the same one that’s on your website, then match it everywhere else. Google is more likely to trust an address that agrees with itself across several places.
I fixed the pin but it still shows the old spot. Changes can take a while to appear. Check again after a few days, and avoid editing it repeatedly in the meantime.
Does the pin really affect whether people find me? It affects whether they arrive at the right place, and whether Google treats your website, your profile and your listings as the same business. Both matter.
Your address is one signal among many. Our Visibility Report checks your site’s technical SEO and its AEO readiness together, so you can see what else is holding it back.