Direct answer
Ask each tool the questions your customers would ask, in the language they would use, and start a new chat for each one. Write down whether your business is named, who is named instead, and which sources are cited. In Thailand, run the check in English and in Thai, because the answers can differ. Repeat it once a month, because one answer is only one sample.
Which questions should I ask?
Ask what a customer would ask, not what you would type about yourself. Put the place in every question. In Thailand that usually means a town, an island or an area of Bangkok, not just the country.
- A plain search. “Best dive shop in Koh Tao” or “best cooking class in Chiang Mai”.
- An area search. “Best villa rental near Hua Hin town” or “coworking space near Ari BTS”.
- A problem first search. “Who can fix my pool in Phuket?”
- Your name. “What do you know about [your business name]?”
- A comparison. “[Your business] or [competitor], which is better for families?”
Keep the wording fixed. If you change the questions every month, you can’t compare the results.
Which tools should I check?
Check the ones your customers are likely to use: ChatGPT, Gemini, Google Search (the AI answer at the top of the results and AI Mode), Perplexity and Claude. Gemini is Google’s own AI app. It is separate from the AI answers in Google Search, and the two can give different results. Most tools show their sources, and Claude does when web search is on. The sources matter as much as the answer, because they show which sites the tool trusts for your kind of business.
How do I run the check properly?
- Start a new chat for every question. Follow up questions are shaped by what came before.
- Use a private or temporary mode, or log out. Signed in accounts can carry memory and location into the answer. Most tools have a temporary or private chat option. Check each tool’s current settings, because they change.
- Paste the question exactly as written.
- Ask your important questions three times. Answers are not fixed, so one miss is not a verdict.
- Write down the result before you move on. If Google shows no AI answer for a question, write that down too. It doesn’t show one for every search, and that can change.
What should I write down?
Keep a simple table with one row per answer.
| Date | Tool | Language | Question | Named? | Who else was named | Sources cited | Facts correct? |
|---|
The last column is the one people skip. If your business is named, check the address, phone number and opening hours in the answer. A wrong detail usually means a source somewhere disagrees with your own. Our listings check shows you where to look.
Why check in Thai as well as English?
A customer in Bangkok may ask in Thai. A tourist planning a trip will probably ask in English or in their own language. The answers are not always the same.
When I asked ChatGPT for the best burger in Bangkok, it named five places in English and three in Thai, and the first choice was different. Gemini gave the same answer in both languages. That was one question on one day, but it shows you can be named in one language and missing in the other.
Whether the Thai check matters for you depends on who your customers are. If they are mostly overseas visitors and expats, the English results matter most. If Thai customers are a real part of your business, check both. Our post on whether you need a Thai version of your website explains how to decide.
Can a tool do this for me?
Yes, partly. Google Search Console is adding a report that shows how often your pages appear in Google’s AI answers. It is free, but it only covers Google, and not every site has it yet.
Paid tracking tools run a fixed list of questions across several AI tools each week or month and log the answers. They save time, but check two things before you pay. Can it ask questions in Thai? Can it ask as if the customer were in Thailand? If it can’t do either, it may miss the answers that matter to your business, and the manual check is still worth doing.
What does a miss mean?
It means this tool did not name you this time, for this question. It does not mean the tool has never heard of you, and it does not rank you anywhere.
Look at who was named and which sources were cited. Then check the three things you control: whether your name, address and hours agree across your listings, whether your address and pin on Google are right, and whether your website answers the question the customer asked.
Common questions
My business wasn’t named. Does that mean AI tools don’t know about it? Not necessarily. One answer is one sample. Ask for your business by name and see what comes back, then compare it with what is true.
How often should I check? Once a month, on the same day, with the same questions. Daily checks mostly show noise.
Should I check in Thai if my customers are overseas? English matters most for overseas customers. Check in Thai too if Thai customers are part of your business, or if you want to see how your business appears to people already in Thailand.
Checking is the first step, not the fix. Our Visibility Report grades your site’s technical SEO and its AEO readiness together, so you can see what to fix first.